Viagra Soft Drink

Pfizer Corp (NYSE PFE) is making the announcement today that Viagra will soon be available in liquid form and will be marketed by Pepsi Cola Bottling Group (NYSE PBG) as a power beverage, suitable for use as-is, or a mixer, under the name "Mount and Do."

Pepsi's proposed ad campaign suggests: "It will now be possible for a man to literally pour himself a stiff one."