Pricing A Cow

What would happen if we priced our "COWS" using the same criteria the auto industry uses to price a "CAR"?

LIST PRICING A COW

A farmer had been taken several times by the local car dealer. One day, the car dealer informed the farmer that he was coming over to purchase a cow. The farmer priced his unit as follows:

  • BASIC COW: $499.95
  • Shipping and handling: 35.75
  • Extra Stomach: 79.25
  • Two Tone Exterior: 142.10
  • Produce Storage Compartment: 126.50
  • Heavy Duty Straw Chopper: 189.60
  • Four Spigot/High Output Drain System: 149.20
  • Automatic Fly Swatter: 88.50
  • Genuine Cowhide Upholstery: 179.90
  • Deluxe Dual Horns: 59.25
  • Automatic Fertilizer Attachment: 339.40
  • 4X4 Traction Drive Assembly: 884.16
  • Pre-delivery Wash and Comb: 69.80

FARMER'S SUGGESTED LIST PRICE: $2,843.36
Additional Dealer Adjustments: 300.00
TOTAL LIST PRICE (Including Options): $3,143.36

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