Pricing A Cow
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What would happen if we priced our "COWS" using the same criteria the auto industry uses to price a "CAR"?
LIST PRICING A COW
A farmer had been taken several times by the local car dealer. One day, the car dealer informed the farmer that he was coming over to purchase a cow. The farmer priced his unit as follows:
- BASIC COW: $499.95
- Shipping and handling: 35.75
- Extra Stomach: 79.25
- Two Tone Exterior: 142.10
- Produce Storage Compartment: 126.50
- Heavy Duty Straw Chopper: 189.60
- Four Spigot/High Output Drain System: 149.20
- Automatic Fly Swatter: 88.50
- Genuine Cowhide Upholstery: 179.90
- Deluxe Dual Horns: 59.25
- Automatic Fertilizer Attachment: 339.40
- 4X4 Traction Drive Assembly: 884.16
- Pre-delivery Wash and Comb: 69.80
FARMER'S SUGGESTED LIST PRICE: $2,843.36
Additional Dealer Adjustments: 300.00
TOTAL LIST PRICE (Including Options): $3,143.36
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